Shiseido has always been there for us, and continues to prove how committed it is to its values, especially when it comes to putting people first! So it comes as no surprise that our favorite beauty company cares so much especially during these hard times.

First, the Shiseido Group Middle East partnered up with the Emirates Red Crescent to support our heroes in the health care sector in the UAE and they distributed Shiseido skincare products. And second, the Shiseido group in the EMEA region – which includes Europe, the Middle East and Africa – launched a thoughtful initiative called THE PEOPLE FIRST INITIATIVE FROM INSIDE OUT. This movement includes a donation of 1 million euros to the Red Cross in France, Italy, Spain, Germany and UK, in addition to providing assistance to children with their school assignments, while their parents (the employees) work from home.

Every time we hear another piece of happy news like this, this crisis becomes a bit easier to handle. And with Shiseido looking after us – not only its employees – we definitely see the world as a better place!