When the camellia – considered the flower of both dandies and courtesans – captivated Mademoiselle Coco Chanel, the world was preparing itself for an endless series of stories, with simplicity and creativity as the main focus. Gabrielle was known for being attracted to what is forbidden, so it comes as no surprise for the house’s founder to fall in love with what is referred to as the forbidden flower. In fact, she has embraced her singularity and transgressed all conventional codes by making it the source of inspiration for almost everything CHANEL.

Its purity, almost geometric roundness, its petals’ classical order and perfect symmetry became a style signature for the genius designer, along with its infinite femininity. Mademoiselle Chanel’s love for opposites led her to wear this flower that symbolizes purity and longevity in Asia as a jewel with a sweater or a black dress during her life and now, she gives women the opportunity to wear it through CHANEL’s new jewelry collection, Camellia.

This fine jewelry collection uses the flower on rings, earrings, pendants, bracelets and sautoirs that will surely prove the house’s creativity and loyalty for the design codes of its great founder.

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