As part of its expansion in the Middle East, Maison FRED opens its fourth boutique in the region in Saudi Arabia. With this new chapter, the story that founder Fred Samuel started in the 1980s continues in the heart of the Solitaire Mall.

The 80-m2 space becomes the Maison’s sun-filled universe, taking its visitors on a cruise along the French Riviera thanks to the expert savoir-faire of the finest French artisans. The façade adorned with pink gold-edged arches exudes a seaside atmosphere, while the Mediterranean-blue walls and the undulating patterns in the sand infuse the boutique with the spirit of the Riviera. The founder’s love for the sea is expressed through imprints of sailing ropes crisscrossing on the walls and furniture pieces tinted with touches of blue. As for the warm lighting, it resembles the sun thus adding, along with other refined details, the perfect final touch to this maritime experience that only someone like the sunshine jeweler can provide.