Fashion

Prada Unveils “Prada Days of Summer” Campaign

When romance translates into a dream-like campaign…

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It’s in a surreal, still sea that Prada Days of Summer collection sees the light through a campaign that reflects its romance. In this peaceful place, the cast – including Kendall Jenner, Hunter Schafer and Troye Sivan – are portrayed as an embodiment of summer days.

To reflect the freedom of the season, each of them is photographed on a brightly-colored Italian wooden boat – predicting moments filled with adventure. Captured by Oliver Hadlee Pearch, the stars are transformed into pure pleasure-seekers who are about to start unique stories. As for their clothes, they are free just like the carefree joy of summer, combining references to city and sea, casual and formal.

Creative Directors: Miuccia Prada and Raf Simons

Photography: Oliver Hadlee Pearch

Campaign Creative Direction: Ferdinando Verderi 

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