Damiani made a dazzling return to Haute Jewels Geneva 2025, reaffirming its reputation for exquisite craftsmanship and innovation. Through its novelties, the brand’s signature design ethos was on full display.

The Mimosa watch became more captivating and contemporary through the usage of color in the dial and satin strap, striking the perfect balance between elegance and sophistication. The “apparent chaos” element presents an innovative technique that sets the collection apart. 

Also drawing inspiration from the mimosa plant, Damiano, son of the founder Enrico Grassi Damiani, pays a tribute to the strength and tenacity of the most important women in his life: his wife Gabriella and his daughter Silvia. Redefining femininity ever so elegantly, the new Mimosa rings, bracelets, earrings and necklaces are true works of art in which precious stones lead the dialogue. 

Inspired by Italian queen Margherita of Savoy, the Margherita collection remains a reference in capturing the harmonious shape of the flower, embodied by a central element – a diamond or a colored precious stone – surrounded by beautiful gem-studded petals. The latest additions to the collection present a vibrant and playful aesthetic, while remaining true masterpieces of allure and craftsmanship.

As for the Belle Epoque collection, it is enriched with fresh and captivating designs that revolve around the heart, portrayed as a symbol of vitality and color. Inspired by the frames of cinematographic films, the line now unveils necklaces and earrings in which the iconic “Belle Époque” design in pink or yellow gold reflect a sublime goldsmith’s art.