Rolex has always had a unique approach to watchmaking, and its novelties at Watches & Wonders’ 2025 edition stand as a true testament to that. Pushing back the limits of excellence once again, some of the Maison’s classic watches undergo a makeover – one that immerses them in the spirit of today.

The Oyster Perpetual Land-Dweller watch opens a new chapter in Rolex’s history. Designed for those well-grounded men and women who build their own destinies, it is fitted with a bracelet that flows seamlessly from the case, while its movement features an escapement with an innovative architecture and a new state-of-the-art oscillator.

The Perpetual 1908 watch redefines the suppleness and lightness of solid gold on the wrist. Now available on a bracelet fashioned entirely in this precious metal as a debut for this collection, the latter is composed of very small links and is equipped with a concealed Crownclasp.

The new Oyster Perpetual Datejust 31 presents a play of light and shade. The red ombré dial displays a subtle transition between the fire at its center and a deep darkness at its edge, while sparkling diamonds are set on the bezel and dial.