The Soft-bag by Ferragamo is an iconic accessory for Spring-Summer 2025 reimagined by Creative Director Maximilian Davis. The bag’s volume and softness strike a balance between fluidity and structure, creating a captivating interplay of shadows and reflections as it catches the light.

First, choose one of its three sizes.

Second, check out the marvelous color palette, which reflects the shades of the summer collection: black, concrete, brick, natural, and pink.

Then, head to one of Ferragamo’s boutiques or Ferragamo.com and get your hands on yours.

And of course, when we say “choose”, you girlies know we definitely mean get them all!

Lastly, flaunt it with the shoulder strap or fold the double handles inside and hold it as a pouch.