With its travel history, Louis Vuitton has always embraced beauty, creating innovative vanity cases specially crafted for the transport of delicate toiletries, perfumes, and cosmetics. Even in the 1920s, the House took a remarkable step by designing luxurious powder compacts, brushes, and mirrors. However, even with the creation of women’s handbags, Louis Vuitton made sure to adapt them to carry daily essentials including cosmetics.

Today, embarking on a new beauty journey, Louis Vuitton is launching La Beauté, expanding its vision, rooted in the spirit of travel and creative excellence. Debuting in Autumn 2025, La Beauté Louis Vuitton welcomes Dame Pat McGrath, as the Creative Director of cosmetics. Eager to bring her incomparable eye and expertise to developing a lifestyle beauty experience that extends beyond products, the world-renowned British makeup artist said: “Working backstage for over 20 years at Louis Vuitton fashion shows, I am thrilled to now play such a key role in the launch of La Beauté Louis Vuitton, which is the result of extraordinary craftsmanship, creativity, and innovation. The beauty universe is about so much more than just product, and what we are creating here will unlock a new level in luxury beauty.”

However, more information on the product range is yet to come.

Pat McGrath shot by Steven Meisel for Louis Vuitton