Tiffany & Co. launched its 2025 Ramadan campaign with the film "Hands of Love," which captures the essence of familial love during this special time. Through intimate vignettes, the film highlights gestures like preparing meals, sharing food, and giving gifts, symbolizing family bonds' strength and nurturing nature. Set in a traditional home, it portrays the joy and intimacy of a family gathering during Ramadan, from calm meal preparations to the celebration of breaking fast together. The film beautifully intertwines Tiffany Blue hues and features a blend of Arabic-inspired melodies with modern beats, while a mother recites a poem celebrating the power of hands to connect, support, and inspire, writing a story of love with love. This campaign reflects Tiffany & Co.'s dedication to craftsmanship and love through iconic creations since 1837 with a focus on hands, with their gestures and symbolism, embodying the strength of familial love.

Between HardWear by Tiffany which comes as a symbol of love’s transformative strength, Lock by Tiffany which evokes love’s enduring protection, T by Tiffany which represents love’s endless possibilities, Knot by Tiffany which embodies the unbreakable bonds that connect us, and Jean Schlumberger by Tiffany Sixteen Stone which is a symbol of love’s nurturing forces, many are the marvels to adore and take into consideration to gift ourselves or our loved ones.