As winter 2025 is well underway, brown has proven to be the dominant color, infusing warmth and sophistication into the season’s fashion landscape. From deep chocolate to soft caramel, this versatile hue has taken over the runways of luxury fashion houses, signaling a shift towards understated elegance and a deeper connection to nature.

Etro Fall/Winter 2024-2025 Show

Loewe Fall/Winter 2024-2025 Campaign by David Sims

At Milan Fashion Week, Etro redefined cozy sophistication with its collection that highlighted the beauty of rich mocha tones. The brand’s signature print was reimagined in shades of walnut and chestnut, offering a tactile, earthy aesthetic. Meanwhile, Loewe presented structured outerwear and accessories in toffee and cognac hues, paired with minimalist silhouettes that exuded modernity.

Dior Fall/Winter 2024-2025 Show

Hermès Fall/Winter 2024-2025 Show

Paris Fashion Week also witnessed the brown revolution, with Dior showcasing on its tailored pieces the iconic Miss Dior logo in brown among other colors and a brown plaid ensemble. Hermès, synonymous with luxury and craftsmanship, leaned into the trend by spotlighting camel coats and saddle-inspired bags, emphasizing timeless pieces that resonate with the brand’s equestrian heritage.

CHANEL Fall/Winter 2024-2025 Show

Brown’s versatility lies in its ability to balance opulence and approachability. Designers are layering this earthy shade with luxurious textures like cashmere, suede, and silk to create depth and dimension, perfect for the winter months.

The color’s resurgence reflects broader cultural trends, including a quest for comfort and stability. Brown, both grounding and sophisticated, offers a fresh alternative to traditional winter palettes like black or gray. As seen on the runways, it’s a hue that adapts effortlessly to any wardrobe, making it a must-have for the style-conscious this season. From fashion houses to street style, brown proves it’s more than a neutral – it’s the statement color of winter 2025.

Article Written by Mirella Haddad