Within its ongoing celebrations of the Chinese New Year, the Year of the Snake, Bvlgari Hotels & Resorts launched the new exclusive ‘Serpenti Suites’, offering full immersion into the Bvlgari iconic sign’s magnetic allure. In fact, each property of the Hotels & Resorts Collection offers one suite decorated with curated interior design details representing the ‘Serpenti’ symbol, to offer guests an exclusive immersion into the Bvlgari aesthetic. However, the only property to present a ‘Serpenti Villa’ is the Bvlgari Resort Dubai, which transformed its expansive three-bedroom Skyline Villa into a tribute to the allure of the Serpenti icon.

As each suite was meticulously decorated to reflect the elegance and mystique of the brand’s iconic Serpenti motif, many were the thought-after details. With luxurious curtains and plush cushions by the historic Venetian brand Rubelli, and cozy cashmere blankets that create an intimate and enchanting atmosphere, vintage advertisements from the Bvlgari advertising campaigns of the 1970s come to add their magic touches along with a curation of books about the Serpenti symbol.

As the Serpenti Suites mark the continuation of a two-year international path, launched by Bvlgari in 2023 on the occasion of Serpenti’s 75th anniversary, the focus is once again on the snake as an endless source of inspiration for artistic production. Through history, art and contemporary creative expressions, guests are invited to immerse themselves in the infinite transformations of the snake.