Since its inception, CHANEL’s COCO CRUSH collection has been an embodiment of the Maison’s codes. With the beginning of a new precious chapter, rubies join this quintessentially CHANEL jewelry collection – offering a new interpretation of the jewels and ushering in a new era enlightened by this vibrant color.

For Mademoiselle Chanel, a touch of red is enough to enhance everything. As essential as black and white, this energetic color has always highlighted her iconic creations and today inspires the CHANEL Jewelry Creation Studio for this new interpretation of COCO CRUSH. In the history of the collection, it’s the first time that the quilted gold is complemented with intense rubies set in the hollow of a C-shaped pendant, or glimmering at the center of an O on a bracelet to spell out C.O.C.O when worn together.

BEIGE GOLD complements the rubies. In fact, Beige is not only a signature hue that pays tribute to Gabrielle Chanel’s love of the warm shade where she found strength and protection, but also the color of her first triumphs, the tweed of her suits, the weave of her knits, the leather of her bicolored shoes, making these pieces unmistakably CHANEL.