With its mythical allure, the snake has long fascinated Bvlgari, whose origins are steeped in Greco-Roman art and culture, creating a deep connection that has unlocked an infinite realm of creativity. And with 2025 being the Year of the Snake according to the Chinese calendar, this icon sets stage for the House to unveil a defining transformation in its iconic Serpenti legend. On this occasion, Bvlgari infused its iconic reptilian design with a new dimension – eternity, and it was only natural for the House to equip Serpenti with an in-house self-winding movement. This evolutionary step with the symbol of the universe’s cyclical rhythm and perpetual renewal unraveled with the Lady Solotempo BVS100 heightening the hypnotic allure of Serpenti Seduttori and Serpenti Tubogas. These watches combine beauty and precision with hours, minutes, and seconds functions and a 50-hour power reserve as the Serpenti transforms becoming more horological, more precious.

Having the Lady Solotempo BVS100 – an all-new in-house automatic movement – beating at their core, these novelties are unmistakably crafted with Bvlgari’s unrivalled expertise.