Beauty

Dior Revolutionizes Skincare with the Rose de Granville

Le Nectar Intégral explores a new facet of the emblematic flower.

For over 20 years, Dior has harnessed the power of the Rose de Granville, a unique flower cultivated through seven generations of cross-breeding, to pioneer skincare innovation. Chosen from 40,000 roses for its exceptional resilience, this remarkable bloom has become the heart of Dior Prestige’s newest creation: Le Nectar Intégral.

Launching in January 2025, Le Nectar Intégral unveils an unprecedented facet of the Rose de Granville, combining aqueous, oily, and substantial extracts through a patented biomimetic extraction process. Inspired by the rose’s biology, this process reproduces the “third liquid,” a component essential for the rose’s vitality and resilience. The resulting Rosapeptide™ Intégral is a revolutionary complex featuring 128 rose molecules, delivering comprehensive skin revitalization by targeting hydration, barrier strength and elasticity.

Dior Science’s groundbreaking research reveals how aging disrupts the balance between skin’s key components – water, oils, and structural elements – compromising its youthful appearance. By infusing Rosapeptide™ Intégral into Le Nectar Intégral, Dior reactivates intercellular communication and restores skin’s youthful balance. Clinical tests show the serum enhances hydration by 249%, strengthens the skin barrier by 27%, and improves suppleness.

The serum’s transformative texture offers a luxurious sensory experience, absorbing like an essence, nourishing like an oil, and finishing with a velvet-like serum effect. Encased in a sophisticated lacquered glass bottle with Dior’s iconic Compass Rose, Le Nectar Intégral introduces a new era for the Dior Prestige Les Nectars de Rose range.

Complementing this innovation are Le Nectar Premier, designed to visibly correct deep wrinkles, and Le Baume de Minuit, a densifying night cream that boosts skin rejuvenation during rest. Together, they deliver a holistic approach to youthful, radiant skin, marking Dior’s most significant skincare advancement to date.

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