Fashion

Louis Vuitton’s SS25 Campaign Fuses Art, History, and Timeless Femininity

An art fusion from different dimensions.

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Louis Vuitton unveiled its Spring-Summer 2025 campaign, featuring the fabulous House Ambassadors Lisa and Saoirse Ronan as stunning modern portraits inspired by the imaginative works of French conceptual artist Laurent Grasso. They beautifully capture the essence of ‘soft power,’ a key inspiration behind Nicolas Ghesquière’s latest collection. Shot by the talented Steven Meisel, this campaign follows Ghesquière’s recent runway presentation, which showcased three meticulously crafted outfits that incorporated Grasso’s dreamy landscapes filled with floating spheres and glowing torches. The campaign also introduces three fresh pieces from Grasso’s Studies into the Past series, highlighting a surreal black rectangle that reimagines the edges of pristine nature, all while Lisa and Saoirse exude warm confidence.

These exquisite oil paintings on wood draw inspiration from historical art techniques and compositions. With a touch of science fiction, Grasso’s Studies into the Past resonates beautifully with Ghesquière’s passion for blending timelines – where historical and futuristic elements come together in a captivating narrative. As Steven Meisel skillfully enhances these images' enchanting and realistic qualities with artistic references, Lisa and Saoirse represent a mesmerizing modern femininity uniquely framed by Louis Vuitton.

Mark your calendars: the Louis Vuitton Women’s Spring-Summer 2025 campaign will debut in global print insertions starting January 16, 2025! 

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