The Spring/Summer 2025 Prada campaign reflects shared experiences and presents a diverse portrayal of women, offering a vibrant perspective on the brand. It explores plurality, celebrating individuality and the various facets shaping Prada's intricate identity. Fashion acts as a catalyst for change, illustrated by Carey Mulligan, who embodies reinvention and showcases her evolving self. Her transformations are recognizable, echoing the continuous renewals in fashion. Just as fashion evolves, so does Prada, embracing complexity and contrasting elements that mirror humanity and society.

This campaign celebrates individuals while exploring Prada's core essence. Through Steven Meisel’s lens, Mulligan appears in diverse personas, each unique and engaging, reflecting Prada's evolving philosophy and aesthetic. "Acts Like Prada" encapsulates this idea, highlighting the vibrant essence of the brand identity.

Credits

Talent: Carey Mulligan

Photographer: Steven Meisel

Creative Direction: Ferdinando Verderi