Beauty

Capture Totale Embracing a New Identity as Dior Capture

Dior, a leader in mother cell research for cosmetics, is broadening its horizons in 2025 by venturing further into regenerative medicine.

Reverting to its roots, Capture Totale is now rebranded as Dior Capture, emphasizing its specialized approach to addressing wrinkles and firmness while ensuring coherence across Dior’s skincare range (Dior Prestige and Dior Capture). The Lily extract influences two key proteins, alpha integrin and beta integrin, whereas Longoza targeted just one. To enhance its effectiveness, Longoza has been substituted with the Lily extract.

In 2025, Dior Capture will broaden its inspiration to encompass regenerative medicine, focusing on how oxygen transport improves both skin quality and rejuvenation. This cutting-edge age-defying serum and cream, enriched with three patented complexes, represents a new era for Dior Capture. It’s a blend of pure elegance and outstanding performance from Dior.

Dior has welcomed the iconic Charlize Theron to represent a confident and self-assured femininity in this new journey. As the new international ambassador for Dior Capture, she has long been a friend of the House. Her steadfast values and strength beautifully mirror this iconic line which makes her perfectly fit in this new chapter. 

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