Starting January 15th, Huda Beauty will launch its limited-edition collection “UBE” which celebrated the founder’s signature approach to beauty. In Huda’s lexicon, beauty is playful, personal and absolutely iconic. As fun as they are versatile, the beauty marvels include 3 products that are set to make waves in the beauty world – just like every other Huda Beauty offering. 

First on the list is the Easy Bake Loose Baking & Setting Powder in Ube Birthday Cake. Inspired by Huda’s birthday tradition of celebrating with an ube cake, this limited-edition powder in a stunning electric lilac shade neutralizes, brightens, and blurs for the perfect blush-toned under-eye.

Next is the Blush Filter in Ube Cream, a buildable and blendable blush delivering a soft-focus flush in a vibrant lilac hue. As for its creamy formula, it makes it the blush that every woman wishes to have in her makeup bag. 

The list ends with the Faux Filler Lip Gloss in UUU-Baby, which gives the viral high-shine gloss a makeover in a sheer electric lilac shade. Infused with vegan collagen and vitamin E, it makes your lips hydrated, fuller-looking, and glassy-smooth.