As the Roman House invites us to enjoy special moments with our loved ones, our celebrations get filled with the warmth, openness, and spontaneity of the Italian art of living that BVLGARI has always been known for. The joy of gifting reaches an exceptionally artistic level with the Maison’s iconic creations that reflect the highest level of mastery and craftsmanship.

From Serpenti, B.zero1, Divas’ Dream, Bvlgari Tubogas and Bvlgari Cabochon, the jewelry pieces embody the timeless and contemporary elegance that defines BVLGARI’s jewels, while Serpenti Tubogas and Serpenti Seduttori watches in addition to iconic Bvlgari Bvlgari models celebrate beautiful, everlasting moments, and Octo Finissimo and Bvlgari Aluminium timepieces bring bold Italian style together with the know-how of Swiss watchmaking.

The House also offers an edit of accessories ideal for glamorous celebrations, featuring Serpenti and Serpentine bags. The celebrations continue, as Bvlgari also sheds the light on its most iconic fragrances for men and women. From the high-end Bvlgari Le Gemme parfums to the vibrant Bvlgari Allegra creations, the powerful signatures of Bvlgari Man, the radiant Omnia collection and the harmonious Bvlgari Pour Homme line, these olfactive jewels add a touch of emotion and magic to the festive season.

In its Holiday Season campaign for 2024, Bvlgari captures the joyful ritual of gift-giving and the excitement of making new memories. Lensed and filmed in the exclusive location of the Bvlgari Hotel Roma, the Maison invites us to a festive gathering through a peek into a glittering eight-pointed star, an iconic symbol of its Roman roots. A universe made of vibrant atmospheres unfolds beyond this magical portal, while gifts are exchanged as if they were precious emotions magnifying the excitement of the moment amidst a play of twinkling lights, mirrors, sparkling reflections and golden tones.

The holidays with Bvlgari are enhanced by the Bvlgari Celebration Journey, a digital activation that will make the in-store experience even more unforgettable. Through a dedicated application, guests, users and clients will be able to unlock exclusive digital gifts and create a unique celebratory selfie to be shared with their beloved ones as a greeting card. In addition, a preview of the new sustainable Bvlgari packaging to be progressively released in all sales channels globally over the next few months is introduced, making this time of the year even more special.