Gabrielle Chanel’s life is a journey defined by pivotal moments and chance encounters, each shaping her destiny. The COCO CRUSH collection captures the essence of these transformative experiences, with its signature design featuring clean, precise incisions that elegantly intersect across the curved surface of every piece. These unique creations beautifully balance strength with delicacy, simplicity with depth, and softness with rigor, embodying the spirit of CHANEL.

As part of this COCO CRUSH chapter, CHANEL announced that actress and House Ambassador Lucy Boynton joined singer and CHANEL Ambassador JENNIE, and actress Amandla Stenberg in the COCO CRUSH campaign. Each star tells a story that shifted her life and how this change was beautified with the collection’s marvels that keep her memories alive. From the single earrings to the bracelets and the different colors of gold, the new creations cut a new path in the jewelry world with unprecedented designs and high-end craftsmanship unique to CHANEL.