KAYALI is bringing a sweet, indulgent treat to the holiday season with their latest fragrance, Yum Boujee Marshmallow | 81 Eau de Parfum Intense. Part of the Yum Collection, this scent invites you to indulge in life's most delicious pleasures, like a decadent dessert. The fragrance opens with top notes of Pink Lady Apple, Italian Lemon, Freesia, and Nectarine Blossom, giving way to a heart of Orange Blossom Water, Pink Marshmallow, Strawberry, and Coconut Flakes. The dry-down reveals a warm, comforting blend of Whipped Vanilla, Raspberry Sugar, Pink Musk, Ambrox, and the signature KAYALI Accord, creating a luxurious, sweet temptation with every spritz. Perfectly capturing the essence of a fluffy, boujee dessert, this fragrance belongs to the “Warm & Gourmand” family, with a cozy, inviting profile that lingers on the skin.

Created in collaboration with perfumer Gabriela Chelariu of dsm-firmenich – who has proved through previous collaborations with the brand to be no stranger to the KAYALI DNA, this olfactory marvel marks the continuation of KAYALI's commitment to bold, mouthwatering scents. As for the number 81, it reflects the meticulous process behind perfecting the fragrance, with 81 modifications to ensure it reaches its ideal composition. The scent is available in many sizes, all presented in frosted glass bottles with a white matte jeweled cap, echoing the sweetness of marshmallows. This new fragrance became available exclusively on the Sephora app on 18 November 2024, in the U.S., Canada, Mexico, the UK and Europe, before launching globally and on HudaBeauty.com on 20 November 2024, becoming at hand to all perfume lovers.