In fact, the luxury space hosted “Damiani 100 X 100 Italiani” exhibition in the presence of Guido Damiani, Giorgio Damiani and Silvia Damiani. True to the brand’s Italian heritage and distinctive blend of creativity and culture, 40 high jewelry masterpieces were showcased reflecting a goldsmith artistry like no other.
On the occasion of this emotional and exciting milestone, Silvia Damiani counted to Azyaamode this journey that debuted with their grandfather Enrico, whose skills as a master goldsmith soon made him a point of reference among distinguished noble families who relied on him for the creation of their most exclusive jewels, before becoming a brand in the era of their father Damiano, who gave the company a strong push through his innovative designs and communication campaigns featuring international movie stars. Today, the company has reached new levels of growth under the direction of the trio, as Silvia takes care of the image and communication aspects of the Group, Giorgio oversees the creative direction, production and supply chain, while Guido, as president of the company, supervises all the strategic and business-related activities.
When asked about the importance of Italian heritage in crafting new jewelry pieces, Silvia highlights that “Italianness” is a set of values and aesthetics that represent the spirit of their wonderful Country, deeply rooted in Damiani’s DNA. In fact, she explains that the area where they come from, Valenza, is acknowledged all over the world as the epicenter of the best Italian goldsmithing.
Not only does this exhibition focus on elegance, harmonious taste and contemporary experimentation, but also highlights five values so dear to Damiani, which Silvia states to be family, mastery, creativity, history and passion. Although according to her the 100-year anniversary is an important moment to enjoy and cherish the accomplishments reached so far, it is the best moment to think about the next steps and plan the future of Damiani for the Maison to stay relevant for the next years.
Now, we will leave our Photo Gallery take you through some of the stunning Damiani jewels exhibited on this occasion.
