Fashion 13 November
2024

Brunello Cucinelli Brings Elegance to the UAE Desert

Flowy elegant creations.

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Brunello Cucinelli unveiled its Spring Summer 2025 collection alongside an exclusive Abaya Capsule in a stunning exclusive event held amidst the serene dunes of the United Arab Emirates. Set against the breathtaking backdrop of the desert at sunset, the gathering at Nara Escape brought together an elite group of media and celebrities, including Tara Emad and Bassel Khaiat, for an intimate preview of the brand's latest offerings. Executive Chairman and Creative Director Brunello Cucinelli, accompanied by his daughter Carolina Cucinelli, Vice President, personally introduced the collections, which explored new harmonies and contrasts while staying true to the brand’s core identity. This refined presentation not only showcased the innovative designs of the SS25 collection but also highlighted the brand’s deep connection to its heritage and commitment to timeless elegance.