Based on Dr. Eduardo De La Torre, the team is divided into two categories: the non-medical team from the hospitality field who are trained to make the experience truly pleasant by remembering their needs and references, and the clinical team who is trained in a very specific medical way. In fact, designed with patient comfort and relaxation in mind, the space features a reception lounge where clients can enjoy refreshments at the in-house “Klimt Café” and unwind before their appointments, as well as a signature waiting area, called the Bibliothèque, where patients can relax with a book or simply take in the serene ambiance while waiting for their appointment.

When it comes to the treatment, every procedure starts with a cleaning session, an X-Ray, and a photo of the face taken by a professional photographer allowing the study of facial features, as Dr. Dimitriy Averin believes that the smile should be customized according to the face of the patient. All the needed materials and elements are designed in-house, either at the lab in Smile Design Boutique or at its more spacious one located in Downtown Dubai.

Although all this hospitality largely contributes to the experience, Dr. Eduardo De La Torre highlights the fact that both the founders are practitioners coming from old-school dentist families that have developed their very unique vision of the industry. By crossing paths with the digital world and all the technology it has to offer, having the mentality of an engineer is the future of dentistry. By doing so, treating dental problems in a holistic way allows to give the patient the truly natural smile they are looking for. By using the digital technology available at the clinic, patients are given a clear idea of the results that are going to be achieved through the whole procedure, something that Dr. Dimitriy Averin compared to test-driving a new car before buying it. When the patient is on board with the treatment plan the doctors propose, the journey begins. Article Written by Mirella Haddad