Through the lens of Juergen Teller, Loli Bahia – face of the latest CHANEL campaign – showcases the House’s 2024/25 collection with unprecedented elegance. Shot at the iconic address of 31 rue Cambon, the contrasts of the winter sports line are striking; between Loli-Bahia's unabashed nonchalance and the hallowed nature of the space, a duality perfectly reflects the dialogue between the eternal codes of CHANEL and the innovative approach of this collection that combines comfort and style with technical excellence. Here, the model Loli-Bahia embodies an irreverent modernity, reinterpreting the timeless codes and symbols of the House in the legendary setting of Gabrielle Chanel's apartment and her Art Deco mirrored staircase.

As the collection fuses the technicity of winter sportswear with a casual aesthetic inspired by the 1970s, Loli-Bahia's natural insouciance highlights the audacity behind the spirit of the COCO NEIGE collection against the backdrop of the sophisticated apartment. Accessories including quilted gloves, cowls, and retro glacier sunglasses, complemented with quilted sneakers and shearling ankle boots are ready to add the ultimate touch of elegance on the slopes, and along came white and black skis and poles signed with a double C to perfectly complement the vibes. And since the CHANEL COCO NEIGE collection is already available in boutiques, we can now start enjoying its marvels and shine in style.