This year’s Bvlgari novelties at Geneva Watch Days were a grand symphony of time, and the moments they tell are like notes encased in precious and unique materials. Driven by its extraordinary mastery of mechanical and jewelry craftsmanship, the Roman Maison brings Swiss watchmaking together with Italian aesthetics in bold creations infused with timeless elegance.

Pushing the boundaries once again, here we are exploring the new releases through a conversation with Bvlgari’s CEO Jean-Christophe Babin.

The Bvlgari Serpenti Pallini watch

With the watchmaking industry honoring women with novelties this year more than ever, what does BVLGARI has to offer for the ladies watch enthusiasts?

From the very beginning, Bulgari's first creations were for women – it’s deeply woven into our DNA! This year, BVLGARI shines a spotlight on women’s timepieces, masterfully blending its iconic design codes with exceptional craftsmanship. The Serpenti collection, a symbol of the brand’s audacity and elegance, continues to evolve with new models that appeal to women who seek sophistication and timeless beauty. In particular, the latest Serpenti and Diva’s Dream watches fuse high-jewelry expertise with horological mastery, offering bold colors, precious materials and intricate designs that resonate with the modern woman’s desire for both luxury and functionality.

How does these new launches debuted at Geneva Watch Days 2024 stay true to the House’s DNA?

BVLGARI’s DNA has always been about merging Italian craftsmanship with innovative watchmaking. At Geneva Watch Days 2024, the new timepieces reflect this heritage, combining artistry and technical prowess. The brand's hallmark of bold design, paired with intricate mechanisms, is ever-present. The Octo collection, in particular, showcases a commitment to architectural beauty and precision. Staying true to our roots, we never stop to push boundaries in both aesthetics and technical complexity, reinforcing its identity as a leader in haute horlogerie.

The Bvlgari Octo Roma Carillon Tourbillon watch

Sound has a special place in this year’s novelties. What were the challenges the Maison faced to play its own in the new launches?

Integrating sound into timepieces presents several challenges, particularly in maintaining BVLGARI’s commitment to elegance and sophistication. The quest to achieve optimal acoustics in a watch required balancing the technical demands of sound resonance with the aesthetic considerations of BVLGARI’s distinctive design. The brand’s mastery of ultra-thin movements, as seen in the Octo Finissimo collection, was crucial in overcoming these obstacles, allowing for watches that are both sleek and capable of delivering powerful auditory experiences. Each element had to be meticulously crafted to ensure the perfect blend of form and function.

We launched something unique with a new melody. This is the first time a melody has differed from the historic Westminster melody, which dates from the 18th century. Lorenzo Viotti created this new melody for our Carillon Tourbillon and Grande Sonnerie Octo Roma watches.

The Bvlgari Aluminium GMT x Fender Limited Edition watch

A collaboration with Fender is a great approach to bring BVLGARI’s vision of sound to life. What brought the Maison together with the iconic guitar brand to launch the BVLGARI Aluminium GMT x Fender® Limited Edition?

The collaboration between BVLGARI and Fender emerged from a shared vision of creativity, innovation and artistry. Both brands, while from different industries, are icons in their respective fields, known for pushing the boundaries of design and performance. BVLGARI’s expertise in crafting high-end watches and Fender’s legacy in shaping the sound of modern music created a natural synergy. The BVLGARI Aluminium GMT x Fender® Limited Edition represents this unique fusion, celebrating the intersection of watchmaking and music through a timepiece that is as bold and dynamic as both brands.