Ever since its creation, the Neverfull bag has embodied the versatility and timeless design of Louis Vuitton and now, it’s fine time to present a new spin on this iconic bag – making it fully reversible.

Recognizable yet fresh, this interpretation allows the bag to be flipped as the concealed becomes visible and the inside pocket printed with the Maison’s signature stamp becomes a defining detail and a different assertion of self-expression. Functionality plays a key role in this new version. While making sure the bag stays durable whichever way it is used, additional hooks allow the larger MM size of the bag to transform into a trapezoidal hobo shape. Versatility is also on the list, with the Neverfull Inside Out MM coming with a versatile strap for different carry options.

To highlight this new launch, the campaign features Sophie Turner, whose lively character pushes the possibilities of the bag’s function.

Does Neverfull mean never change? Well, not in Louis Vuitton’s dictionary!