Our era is one taken over by extreme information and immersed in a constant stream of content. Internet is driven by algorithms, allowing us to consume the infinite panorama and leading us to a question: is the individual predictable or not? Through this collection of ready-to-wear for Spring-Summer 2025, Prada opens this dialogue and discusses through fashion the two distinct perspectives.

In fact, every look is a unique reflection of its present. With the plurality of Prada reigning supreme, elements from different eras coexist to challenge any theory of chronology, thus creating impossible contradictions. The notion of the superhero becomes a representation of the centrality of the individual and of the power of creativity turns into a means to transform.

“With infinite options come infinite possibilities” is one of the messages that Prada wants to communicate through this collection – proposing a multiplicitous present and celebrating people in fashion.