Rihanna, the new muse of J’adore, embodies the essence of a unique goddess with limitless boundaries. As a powerful and inspiring figure, she represents a dazzling and remarkable beauty, transforming her dreams into gold. Through the lens of long-time friend Steven Klein, Rihanna is celebrated in J’adore's latest campaign. This marks the beginning of a new dream in gold, reflecting a metamorphosis and coronation in the union of a pop idol with a legendary perfume.

J’adore returns to its origins, celebrating 25 years of its golden dream offered to women, a dream Rihanna has always cherished as though it were destined for her. Radiant in a golden gown embroidered with pale sequins and adorned with an iconic reinvented necklace, both designed by Maria Grazia Chiuri, Rihanna shines with her true self, yet seen in an entirely new light. Embracing J’adore, she embodies the original celebration of life, merging the Dior dream with the extravagance of a total star and universal woman.