Gucci has had a significant presence in cinema, both through its influence on costume design and its direct involvement in film projects. The House’s consistent presence in this field certainly highlights its status as a fashion icon and its ability to inspire and enhance the visual storytelling of films. So, without further ado, let us take you through some key highlights!
This story started in 1980, when “American Gigolo” – a film starring Richard Gere – featured several iconic Gucci pieces, including the brand's accessories. The movie's sleek, stylish look helped cement Gucci's reputation as a symbol of high fashion and luxury. In 2001, Wes Anderson’s “The Tenenbaums” showed Gwyneth Paltrow’s character ‘Margot’ often wearing a Gucci coat that added to the character’s distinctive style, and in 2009, the movie entitled “A Single Man” directed by Tom Ford – who was the House’s creative director from 1994 till 2004 – showcased the designer’s sophisticated aesthetic through the cinematic work’s meticulous attention to fashion and style and thus, reflected Ford’s influence from his time at Gucci.
The year 2013 witnessed the unveiling of “The Counselor” – a Ridley Scott thriller that featured several Gucci pieces, including outfits worn by Penélope Cruz and Cameron Diaz, emphasizing the brand's association with luxury and glamour, as well as “The Great Gatsby” in which Gucci wasn’t directly involved but influenced its luxurious and opulent costumes designed by Catherine Martin, reflecting the lavish lifestyle associated with the brand.
Last but not least, “House of Gucci” released in 2021 was a major cinematic project directly involving the Gucci brand. Also directed by Ridley Scott, it stars Lady Gaga as Patrizia Reggiani and Adam Driver as Maurizio Gucci. The film explores the turbulent history of the Gucci family, focusing on the events leading up to Maurizio's murder. The movie's costumes, designed by Janty Yates, were heavily influenced by vintage Gucci designs, capturing the brand's luxurious and opulent style from the 1970s to the 1990s.
Article Written by Mirella Haddad
