Since the beginning of his collaboration with Louis Vuitton in 2019, Alex Israel, a contemporary multimedia artist, has conveyed his idealized vision of Los Angeles through the Louis Vuitton Cologne collection. His distinctive style, marked by vibrant colors and inspired by the Californian lifestyle, has infused each Cologne with its essence.

This year, Louis Vuitton and Alex Israel are unveiling a new collaboration centered around the Cologne Perfumes collection. This innovative project invites you to experience a three-dimensional pictorial journey along an imaginary Los Angeles boulevard. The exceptional piece, titled "Ocean BLVD," pays homage to the city's unique style and echoes Alex Israel's 2022 creation "Sunset Coast Drive." Each Cologne is seamlessly integrated into this imaginative street scene, reflecting contemporary Californian architecture and including references to his chromatic palette. Through this distinctive creation, the artist captures the West Coast's vibrant and passionate atmosphere while celebrating the pop universe of the Colognes. This sensory voyage along the California coast evokes its lights, extravagance and softness, with Alex Israel presenting his vision of the perfect day alongside the Cologne Perfumes.