In celebration of 20 years of its icon, Quatre, Boucheron continues this story that started with a ring in 2004 in an unprecedented way. Since the House does everything with style, the anniversary celebration came full of surprises with a memorable story to be told throughout the year. In fact, the new campaign launched for the occasion reveals new creations, new faces, and even new places, all of which come in celebration of Quatre’s landmark birthday.

Quatre, composed of four patterns from the Boucheron archives and three colors of gold, has been an icon at the Maison since day one. Aiming to give this celebration an even stronger resonance in the Middle East, Boucheron gathered for the first time a group of four talented women as diverse as they are complementary: the "Quatre Family." Coming from four different parts of the region, each of the four creative voices – Amina Muaddi, Dana Hourani, Dilan Çiçek Deniz, and Boucheron's brand ambassador Mila Al Zahrani – will represent throughout the year this iconic collection in the Middle East, showcasing its versatility in the most dazzling way.

A harmonious fusion of different colors, materials, and aesthetics, Quatre invites individuals to experiment, mix and stack in their own unique style so they can endlessly explore this iconic world with elegance.