Beauty

Rihanna, the New Queen of "J’adore" by Dior

A new starred "J’adore" chapter…

Parfums Christian Dior welcomed icon Rihanna to embody the world of J’adore with her immeasurable talents, remarkable beauty, and universal appeal. This fragrance has been present for women all over the world, brilliantly and faithfully, for over two decades. Today, Rihanna is embodying how it’s the perfume of a powerful, liberated and independent woman, as it resonates with her personal story. However, this is only the beginning as the adored legend is pairing up, once again, with long-time friend Steven Klein for a new campaign to be revealed on September 1st.

Speaking of this dazzling announcement, Rihanna said, “Being the new face of J’adore is both an honor and a mission. This scent, that I have known and loved for so long, means so much to women. I am especially looking forward to joining this adventure and contributing to it through my world, my story, my roots, as well as my creativity and my own femininity.”

©Pierre Mouton for Dior