More like an opportunity and enhancement, the new soothing and strengthening Louis Vuitton perfume is the fruit of a creative dialogue between Pharrell Williams and Jacques Cavallier. In his first involvement in a fragrance project for Louis Vuitton, Men’s Creative Director asked Jacques Cavallier Belletrud to capture the light. The latter became the essence of LVERS and turned it into a highly crafted fragrance for a global community collectively uplifted by the warmth that radiates from the sun. Crafted in the Louis Vuitton creative atelier at Les Fontaines Parfumées in Grasse, France, this new collaborative opus conveys in fragrance the figurative yet familiar scent of the sun illuming the skin, energizing the vitality of nature, and giving life to the organisms surrounding us. The Master Perfumer kept a cross-generational approach at heart, and with olfactive alchemy, he transformed the abstract scent of sunlight into earthly matter. Within the study, pure and ancient natural substances were unearthed.

Each of the LVERS ingredients is rooted in age-old cultural practices connected to notions of healing echoing the therapeutic force of the sun. The healing powers traditionally linked to the ingredients infuse LVERS with a holistic air: the idea of fragrance as an elixir of well-being; a spray of sunlight distilled in a bottle. Fashioned in the cylindrical signature silhouette of Louis Vuitton’s Les Parfums, the LVERS flacon reflects, refracts, and imitates the sunlight. Introduced alongside the fragrance, a travel case and a fragrance trunk – which holds three bottles – crafted in the green Damoflage motif complete this olfactory chapter with an additional dose of creativeness.

Available in selected Louis Vuitton stores and at Louisvuitton.com, these marvels will perfectly add an unprecedented ray of sunshine to your life.

Photography: Federico Berardi