When it came to creating a perfume with a story, FENDI set the bar high.

FENDI is taking another step to be cherished in its history ahead of its centenary. For the first time, the Roman House unveiled a complete collection of perfumes revealing itself in a whole new light, with a more intimate facet, close to the skin. Seven exclusive fragrances embodying the soul of FENDI retrace its saga, personify its values, and immerse us in a unique family culture. In fact, this olfactory story is rooted back to 1925, when Adele Casagrande Fendi and her husband Edoardo Fendi opened a fur and leather goods workshop in Rome, passed on from generation to generation, across a closely bonded family. A story that outlines the future of perfumery: exclusive, narrative, vibrant and embodied, precious and passionate.

These 7 fragrances, united as a family, embody 7 personalities and as many emblematic places inviting us to journey into the intimacy of FENDI and its leading figures. One of the outstanding personalities of this close family inspires each fragrance as their memories create the olfactory stories expressed in each composition, with tenderness, humor, and simplicity.

Exclusively available in FENDI boutiques and at Fendi.com starting 20 June 2024, the fragrances translate the Maison’s expertise through the language of perfumery with unparalleled creativeness.