Through the Prada May Issue 2024, the House explores history and heritage with a wider expression of humanity and life through clothes that echo the past, keeping in mind a specific consideration of the identity of Prada today. Throughout this release, there is a sense of classicism as familiar items are readdressed, appropriated, and transformed – twisted into the language of Prada. In multifaceted, paradoxical, and ever-changing vibes, an apparent simplicity is complex as the collection blurs between points of masculine and feminine, day and night, winter and summer, past and future. A paradox can also be found in juxtapositions of individual items and materials, each bearing its own reality. In fact, the contradiction found at a meeting of elegance and sports, a fundamental principle Prada brought to fashion in the 1990s, inspires pieces that reconsider form and function through materialization. The result is an inherent eccentricity expressed through outfits composed of many elements and rich in meaning.

This release expresses a joy in dressing, a love of fashion, and an eccentric elegance that is essentially Prada.