FRED, The Sunshine Jeweler, integrates technological innovation inspired by the sun's reflections on the sea. Beyond its reputation as a jewelry brand, FRED embodies audacity and innovation, continuing its visionary legacy. The Pretty Woman Sunlight Message necklaces introduce an exclusive technology that reveals hidden messages through light.

Light, a constant muse for FRED, particularly the shimmering reflections on the sea, continuously kindles its creativity. Swiss creators from EPFL (École Polytechnique Fédérale de Lausanne) developed the Rayform technology, capturing the elusive ripples on water's surface with a patented algorithm, resulting in Rayform™️. Previously used in watchmaking and banknote production, this technology debuts in jewelry with FRED. The iconic Pretty Woman necklace now conceals love messages, revealed only when touched by light, thanks to this groundbreaking technology. Each necklace is crafted in pink gold outlined by diamond pavé settings and has a unique message.

FRED's embrace of innovation pays homage to the sun, making emotions tangible through technology, and positioning the Pretty Woman Sunlight Message necklace as a reflection of radiant emotions.