Fashion 4 June
2024

Scotland Witnesses the Reveal of the Dior Cruise 2025 Collection

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Maria Grazia Chiuri sees the Cruise collection as a chance to follow Christian Dior's steps around the world, embarking on visual journeys that evoke new experiences. The Dior Cruise 2025 collection was inspired by Monsieur Dior's 1955 presentation in Scotland, specifically Perthshire's Gleneagles Hotel, and was thus unveiled in Drummond Castle's gardens continuing the narrative where memories, inspirations, and suggestions fuse to generate shapes and embroideries.

Symbols of Scotland like the unicorn and thistle are reimagined into an unprecedented variation of the Millefleurs motif and are transposed into heraldic embroidery techniques that highlight the French House’s distinguished craftsmanship. Also, Vintage photographs from the 1955 show are repurposed into prints or appliques on garments, creating a cinematic montage of memory that punctuated this Dior Cruise 2025 collection. The latter blends contrasting textures like velvet and lace, with wide sleeves and embroidered bustiers adorning contemporary equestrian-inspired looks. As for the common thread for this collection, tartan – whether sourced directly from Scotland or reinterpreted – was used in very light materials.

This creative choreography weaves interconnected narratives, revisiting past stories while celebrating innovation. Each piece becomes a testament to earlier times, inviting wearers on a journey through creativity and history.