CHANEL ushers in a new era for its iconic fragrance through a new campaign. Directed by film legend Martin Scorsese and embodied by actor and BLEU DE CHANEL ambassador Timothée Chalamet, it is inspired by the magnetic pull and timeless spirit of this fresh, luminous scent. Scorsese and Chalamet worked together for the first time ever to create a contemporary picture of free, daring, and determined self-discovery. The result is like a call to embrace one’s true essence reflected through contrast-filled scenes shot in black and white that depict the duality between the character’s celebrity persona and his dark side, while flashes of blue, which symbolizes hope, provide glimmers of optimism. In the final scene, this playful use of color culminates, illustrating the campaign’s message: “Find your blue, find yourself.”