Revealing a new chapter in its storied Core Values campaigns, Louis Vuitton joined hands with tennis's most revered champions, Roger Federer and Rafael Nadal. The pair is showcased against nature's grand canvas standing tall on the mountain peak through the lens of celebrated photographer Annie Leibovitz. The journey started with their climb to the summit of Italy's Dolomites mountain range, and will forever continue as an homage to the values of the Maison embodied by champions who carry their stories like they do their rackets – in style, elegance, and humility.

The campaign captures both athletes on a journey of ambition, determination, and discovery under the tagline "There are Journeys that turn into Legends," and echoes the values that resonate through every Louis Vuitton design and every Core Values campaign: a journey beyond the physical, a commitment to excellence, and a transmission of dreams.