Click here to discover the variations of Prada’s Galleria bag.  

Talent: Scarlett Johansson

Director: Jonathan Glazer

Creative Director: Ferdinando Verderi

Throughout Prada’s history, a connection has always linked the House to cinema, and the Prada Galleria bag is the new means to highlight this longstanding relationship. In fact, the new Prada Galleria campaign starring Scarlett Johansson is Prada’s way to bring to light, once again, the constant shifting of identity that emblematizes both film and fashion.

Continuing its partnership with the renowned actress while showcasing the bag, Prada explores the depth of the craft of performing and celebrates the technique and mechanism of acting. A winner of Tony and BAFTA awards and a nominee for two Academy Awards during her career, Johansson is captured in New York City by director Jonathan Glazer as she repeats phrases with different feeling and meaning and transforms herself at every turn as the true actress she is. Abstracted and unreal in every sense the word cinematic could express, it’s the door of the studio that takes her back to reality as soon as she exits it – showing her true self in everyday life.

And of course, in her reality, the Prada Galleria is her companion, like a tool of life. A part of an everyday wardrobe, it is actually a fundamental facet of every Prada woman’s reality.