Maha
Instagram Account: @lifeofafirecracker
She is bold, tough, free-spirited and exciting. Weightlifting, adventure and climbing are the focus of her lifestyle, in addition to being Noviplus’ brand ambassador. Through her account, this Lebanese girl aims at sharing her “psychological and emotional journey of being healthy, active and adventurous”.

Omar Al Duri
Instagram Account: @omaralduri
Award-winning personal trainer, FIFA accredited coach, fitness ambassador and nutritionist, half Iraqi-half Saudi Omar Al Duri is based in UAE. He is the man behind the successful Platform 3 fitness center in Dubai Marina and has trained celebrities and regulars.

Jessica Olie
Instagram Account: @jessicaolie
A former competitive swimmer, the South African Dubai-based Jessica Olie is expressing her love for yoga through her Instagram account and has recently released her own e-book to help beginners exercise with her.

Omar Nour
Instagram Account: @o.n.tri
His story couldn’t get more inspiring! Over seven years ago, Omar was tipping the scales at 105 kg and decided that he needed to change his unhealthy habits. He started training in 2007 and in 2010, he became a professional. This Egyptian sport enthusiast is now a Daman Activelife ambassador and uses his position to encourage people of all ages to get active.

Anita Joubert
Instagram Account: @anitajoubert
She is not only an international fitness model, but also a nutritionist and personal trainer who offers, through her Instagram account, exercise and technique tips and focuses on the importance of healthy eating.