Singer Nancy Ajram is once again taking part in Damas Jewellery’s tradition of bringing sophistication and flair to women. In fact, the brand itself has joined hands with this year’s Dubai Shopping Festival to shed light on the singer, who not only is the ‘Face of Farfasha’ but who has also launched the new line of the iconic collection.

Ajram had previously graced the launch at the Damas store in The Dubai Mall with her presence, wearing a marvelous jewelry set from the new collection. Indeed, the line grants its fans brilliant and unique designs, from rings to bracelets, earrings and necklaces, worthy of the brand’s youthful outlook. In other words, the collection is a beautiful and playful twist of flowers and butterflies, also available in classic 18k yellow gold and rose gold.

Prepare to be dazzled ladies!

Sift through the Photo Gallery below to view some of the best moments of the launch.