During the month of October, the best support we can show to our beloved women who have fought breast cancer is to join our voices in order to encourage acts that inspire them and promote health all year-round. At the end of the day, we all have one goal: defeat it!

By participating in The Estée Lauder Companies’ Breast Cancer Awareness (BCA) Campaign, which was founded in 1992 by the late Evelyn H. Lauder with the launch of the iconic Pink Ribbon, we celebrate the power of global solidarity by encouraging people around the world to “Take Action Together to Defeat Breast Cancer”. Whether you are a woman, a man or a family, the 2016 BCA Campaign invites you to visit BCAcampaign.com and its social media in order to support breast cancer research.

William P. Lauder, Executive Chairman of The Estée Lauder Companies Inc., proudly follows the footsteps of his late mother, Evelyn H. Lauder in this journey and says: “Our longstanding commitment to defeating breast cancer is a powerful source of pride at The Estée Lauder Companies—spanning continents, cultures and languages. Each year, our employees, consumers and partners worldwide come together to enhance awareness, raise funds and inspire meaningful action to fight this disease.”

No matter who we are or where we come from, we can all make a difference. A variety of influencers – from bloggers, media personalities and authors to chefs, fitness gurus and medical experts – will share advice, tips and resources designed to encourage action. The campaign’s global website will turn into an editorial platform that features powerful and fresh content, while a variety of educational, impactful resources will come alive on social and digital media to provide you with tangible ways to take action.