After starting its journey at 30 Avenue Montaigne nearly 70 years ago, Dior’s spirit is spreading around the world. And just across the street, a new Dior world came alive; it’s one where jewelry and timepieces come together in great harmony. 

The modern and elegant décor of the new Dior Fine Jewelry and Timepieces boutique was conceived by the famed and talented architect Peter Marino. Embracing Victoire de Castellane’s jewelry designs and the house’s timepieces in all their sophistication, this boutique has all it takes to dive into the world of luxury, including a special VIP salon. Contemporary furniture designed by artists such as Vincenzo de Cotiis joins artworks by the likes of Dana Buckley and Damian Hirst and reflects the natural light, while an intimate atmosphere takes over the place through a mix of grey and pink tones. 

The best part? Special editions of jewelry pieces and watches were created to mark the boutique’s opening. Along with the Dior VIII Grand Bal Coquette and La D de Dior timepieces, the house has revisited some jewelry pieces from the Archi Dior collection in the spirit of Avenue Montaigne. 

Visit the Photo Gallery to take a look at the exclusive creations that have marked this new chapter in Dior’s history.