A makeover experience is always welcome in the luxury world. By the same token, the premier crystal jewelry brand Swarovski filled Dubai Mall’s air with sparkles and glitziness, as it celebrated the relaunching of its store with a brand new design and layout.

Featuring two entrances and digital screens in the outside display, the new boutique welcomed the media, influencers and the most prestigious of clients amidst an event hosted by journalist and lawyer Ola Al Fares, who shed light on the most notorious styling tips with Swarovski’s Fall/Winter 2016 unique pieces.

The variety of famous faces reveled in the numerous crystal-studded counters, while also customizing their own jewelry boxes with Swarovski crystals and – wait for it- creating photobooth flip-books to document the event’s dearest moments. The night was crowned with a grand prize; the first 50 guests to arrive at the store were granted the opportunity to participate in a raffle, whereby 4 of them carried off with wondrous gifts.

Al Fares stated: “I am extremely delighted to share this moment with Swarovski. It is one of my favorite jewelry brands and I love the endless possibilities the pieces give me to style any outfit for any occasion.”