Fashion and photography? Yes, please! Michael Kors and Fujifilm have collaborated together on a quest to seize the glory of fashion and photography, hence launching the Michael Kors x Fujifilm Instax Mini 70 instant film camera. The latter is presented in an exclusive gold metallic color, true to Michael Kors’ aesthetic, and – wait for it- the designer’s signature in gold on the camera door!
Inspired by the designer’s Scout handbag collection, the exceptional camera is a nod to good old photography, bringing back nostalgic accents to the retro days combined with a modern outlook, or what some would call a smart selfie mode, a sleek design and a high-performance flash. Could this be our new party companion? Customers will also get an Instax photo scrapbook, a leather Instax photo keychain and a gold-tone chain camera strap.
Michael Kors stated: “With the popularity of Instagram, there’s been this huge resurgence lately of film—and I love that. Using instant photography has always been such an integral part of my creative process, whether it’s snapping photos of looks in preparation for the shows or taking behind-the-scenes shots. Now we use the INSTAX Mini everywhere from the runway, to the office, to everyday life. It provides the perfect combination of timeless, tangible photos with fast-paced glamour and modern technology.”
“Fashion and photography are about giving a voice to individuals as they express themselves, and this exclusive INSTAX Mini 70 by Michael Kors is the pinnacle of style and substance. We are seeing an explosion of excitement in instant photography today, and now consumers can make a stylish statement with the combination of INSTAX and the luxury of the Michael Kors brand,” said Mark Yamamoto, President and CEO, FUJIFILM North America Corporation, and President, FUJIFILM Holdings America Corporation.
Sold as a whole package with a ready-to-use film, the camera will be available throughout the 2016 Holiday season! Head to the Photo Gallery to view images of the iconic bag behind the great technological ingenuity!
