Lifestyle

Polo Ralph Lauren Presents New Apparel Concept for the Olympic Games 2016

As the Opening Ceremony of the Rio 2016 Olympic Games is fast-approaching, Ralph Lauren Corporation (NYSE: RL) and the United States Olympic Committee (USOC) are bringing us yet another new endeavor, showcasing a new apparel concept for Team USA’s flag bearer and the official Opening Ceremony parade uniform. Polo Ralph Lauren has been an official outfitter of the U.S Olympic and Paralympic Teams since 2008, luxuriously designing a wide array of sportswear pieces and celebratory numbers for men, woman and children.

The latter is best described as fresh and sporty, calmly unveiling classic elements and a much-wanted America color palette, as colors skew from red to white and blue. On the other hand, Team USA will be sporting gold-buttoned navy blazer with the signature Polo Pony, lavishly combined with white denim jeans, a striped T-shirt and boat shoes.

As such, Polo Ralph Lauren’s Flag Bearer Jacket perfectly embodies the fashion-meets-innovation equation, as the jacket was exclusively designed for the flag bearers of the U.S. Olympic and Paralympic Teams. And with electroluminescent panel shining their way through the uniform, the jacket surely portrays the honor that comes with being a flag bearer!

“The Flag Bearer Jacket will literally light the way for Team USA as they represent our country in the Opening Ceremony of the Olympic Games. This groundbreaking jacket exemplifies Ralph Lauren’s continued exploration of the intersection of fashion and technology. For an athlete, being chosen as the flag bearer for Team USA is an extraordinary honor, and we wanted to pay tribute to that position. Ralph Lauren is incredibly proud to dress America’s best and brightest athletes at the world’s premier sporting event.” said David Lauren, Executive Vice President, Global Advertising, Marketing & Communications.

The Polo Ralph Lauren Foundation has also launched a special “Like to Light” campaign on social media, whereby with every post shared or liked on Instagram, Twitter or Facebook using the hashtag #LikeToLight, The Polo Ralph Lauren Foundation will donate $1 to the United States Olympic Committee’s Team for the value-spreading Tomorrow program.

Fortunately so, The Polo Ralph Lauren Team USA Collection is available for purchase online at RalphLauren.com, in select Ralph Lauren and Polo Ralph Lauren retail stores, in select U.S. department stores, online at TeamUSAShop.com and at the USA House Shop in Rio, open during the Olympic Games.

Visit www.ralphlauren.com/file_source/teamusa/liketolight/rules.html for program rules.