It is a simple “Little Black Bottle”, a magic Lancôme potion that has been keeping its promise to resuscitate a woman’s youthful radiance regardless of her age, for seven years now.
Celebrating its undeniable success, Lancôme has proudly initiated a seven-day challenge under the patronage of its regional skincare expert Fayrouz Najdi. The #Genefique7DayChallenge debuted on Tuesday, January 12th at the heart of Bloomingdale’s Dubai Mall, taking participants on a beauty ride conducted by a premium Généfique treatment that rejuvenates the aura and reactivates the skin’s light. Participants were given an intricate breakdown on ways to perfect one’s beauty with a daily makeover routine. It was an in-depth consultation designed especially for a woman who embraces her flaws and most of all, loves her age.
Lancôme has always been widely recognized for its unprecedented vision and avant-gardist scientific tactics that grant concrete solutions to women. In other words, the house’s success comes down to one simple understanding: the woman’s aura, that “je ne sais quoi” is what makes her the beauty she is. And what better way to put this understanding into visuals, then by capturing this “aura” in different portraits of several captivating women. So for an advertising campaign, Lancôme brings together its four ambassadresses, Kate Winslet, Penélope Cruz, Lupita Nyong’o and Lily Collins in a wonderful “Advanced Généfique” initiative, to mirror Lancôme’s absolute dedication to ageless beauty.
Cindy Menassa
