Being the face of the new “Boss The Scent” fragrance, famed actor Theo James was welcomed at The Dubai Mall’s Fashion Lounge during an event to celebrate the launch of the perfume and its campaign. The star of the ‘Divergent’ series makes for the perfect personality to embody the seductiveness of the Boss man with his confidence.

“I’m honored to be representing BOSS Parfums as an ambassador in their latest perfume campaign,” said Theo James. “I have for a long time admired BOSS for achieving the perfect balance between the classic and the contemporary. This campaign encapsulates the iconic spirit of the brand and reflects my own tastes and attitudes towards a truly unique fragrance.”

Mirella Haddad